Crisis Communications

Mark Twain once said, “A lie can travel halfway around the world while the truth is putting its shoes on.”

Employers increasingly find themselves in a confrontation with outside third parties. Many times they feel outgunned.

	Communications with various stakeholders requires a disciplined approach. Ready, Fire, Aim is universally inappropriate.
	Proper assessment of audiences and objectives assures productive messaging.
	Communications dosage must be intellectually productive. The printed word is not today’s best prescription. Visuals sell the message.
	While no comment is rarely effective in winning the communications contest, timing is critically important. Sometimes “Nothing’s a real cool hand.”  1
	Sell the good of your organization…explain the bad, but never let your adversary define you or dictate the pace or texture of the conflict.

ANH&S are veterans of many communications confrontations. Our clients win because we have been there before. You cannot afford to be somebody’s lab rat when the stakes are high. We have the assets and skill sets to pull your entire internal and external communications effort together and help you effectively execute it.